SEO techniques -Tips

Use of Site Map

Usually saved as sitemap.html or sitemap.php ...etcThis file will be having the list of all possible or most important links of Your website and the URL in it should be in SEO friendly mode.This will help in links traversal of search engineswhich finally result in indexing.

Link Exchange or Web Ring

A webring in general is a collection of websites from around the Internet joined together in a circular structure. When used to improve search engine rankings, webrings can be considered a
search engine optimization technique. To be a part of the webring, each site has a common

navigation bar; it contains links to the previous and next site. By clicking next (or previous) repeatedly, the surfer will eventually reach the site they started at; this is the origin of the term webring. However, the click-through route around the ring is usually supplemented by a central site with links to all member-sites; this prevents the ring from breaking completely if a member site goes offline.

A link exchange (also known as a banner exchange) is a confederation of websites that operates similarly to a web ring.Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.

Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting
visitors away to other sites before they have fully explored the site that the original link was on.

PAID INCLUSION PROGRAMS

Paid Submission

Sites pay a certain amount to have a directory editor look at their pages and evaluate them within a certain time period. Since the backlog at some directories is 4-5 months or more, this can be a good deal. However, the directory doesn't guarantee that your site will get listed - only evaluated.

Paid Placement

Used first by GoTo (now called Overture). Sites can purchase either a top rank or prominent listing for particular search terms. The listing may or may not be identified as a paid advertisement. Some search engines and directories charge a flat fee while GoTo/Overture uses a pay per click system.

Paid Inclusion

Search engines guarantee to list pages from your Web site in their database and re-spider them on a regular basis, usually at least once per week. Unlike paid placement, you aren't guaranteed a particular place in the search rankings.